Established in 2008, Hard Inc. is a sports team based in New Orleans, Louisiana, with a current membership of over 70 triathletes, cyclists, and runners. Our membership includes individuals who are lawyers, medical professionals, finance professionals, entrepreneurs, personal trainers, artists, mothers, fathers, and much more.
Our members are very active in the community and our athletes compete at a variety of levels, from top finishers to those who are new to the sport. The people behind Hard, Inc. are involved in these sports as athletes, advocates, mentors, and coaches.
Our mission as a team is to motivate, support, and push one another to reach personal goals as well to encourage new people in the sport into lifelong advocates of a healthy, active lifestyle!
As we like to say, “Go Hard or Go Home”!